The Hardest Footrace in the World Is Back – And It’s More Brutal Than Ever

A black line and soft colour palette by French artist Simon Charrière feature Mont Blanc and a collection of characters. This year’s poster invites you into a vivid and inspiring world. Simon’s sensitive perspective, firmly rooted in the region, has given life to a creation that reflects the spirit of the HOKA UTMB Mont-Blanc — where the power of the landscapes, the energy of the runners, and the sense of community all come together. At the heart of the illustration, the environment and the beauty of the landscapes take centre stage. Glaciers, iconic summits and lush valleys — this artwork celebrates the rich diversity of the Tour du Mont-Blanc and the regions the event passes through: France, Italy and Switzerland. The flora and fauna are integral to the composition, highlighting the abundant natural heritage of these unique territories. The poster also pays tribute to all those who make the event possible: the runners, embarking on their adventure day and night; the dedicated volunteers supporting them; and the passionate UTMB community. Through their silhouettes in motion, the energy and emotion at the heart of the HOKA UTMB Mont-Blanc comes alive.

The Ultra-Trail du Mont-Blanc (UTMB) returns in 2025 with its iconic 174-kilometre course through three countries. France, Italy, and Switzerland, before finishing back in Chamonix. Known as the Olympics of ultrarunning, the race has been held annually since 2003 and is widely considered the most prestigious trail ultramarathon in the world. With 10,000m of elevation […]

How far would you run for a year of free burritos?

Photo by Sean Haworth features three frames depicting ultraunners Jamil Coury and Kevin Russ competing in the Chipotle Challenge 2025.

Mexican food is a truly universal cuisine, and the lengths people will go to for a burrito has recently been tested in Arizona. Ultrarunners Jamil Coury and Kevin Russ recently went head-to-head in an annual competition called the Chipotle Challenge, with the winner receiving a year of free burritos from the restaurant chain. What started […]

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